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The Toys That Made Us

The minds behind history's most iconic toy franchises discuss the rise (and sometimes fall) of their billion-dollar creations.

Genre: Documentary

Country: USA

Duration: 46 min

Quality: HD

Release: 2017

IMDb: 8.4

Season 1 - The Toys That Made Us
"A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history."
"Inspired by a risqu\u00e9 doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls."
"Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire."
"Credited with coining the term \"action figure\" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys."
Season 2 - The Toys That Made Us
"With the motto \"small gift, big smile\" as its business philosophy, Sanrio founder Shintaro Tsuji turned a \"kawaii\" kitty into a global phenomenon."